From the website :
“Morph concept technologies might create fantastic opportunities for mobile devices: * Newly-enabled flexible and transparent materials blend more seamlessly with the way we live
* Devices become self-cleaning and self-preserving
* Transparent electronics offering an entirely new aesthetic dimension
* Built-in solar absorption might charge a device, whilst batteries become smaller, longer lasting and faster to charge
* Integrated sensors might allow us to learn more about the environment around us, empowering us to make better choices”
We probably see this technology another 5-7 years in the future, by using nanotechnology, hopefully can lead to low cost manufacturing solutions and the possibility of integrating complex functionality at a low price.